Would you say you are an early or late adopter of new technologies technology?
Would you say you are an early or late adopter of new technologies technology?
- Are You a Technology Nerd? – 200 Words
First, describe the technology you use by addressing the following questions:
- When did you start using a computer?
- What kind of computer do you use now?
- When did you get your first smartphone and what kind?
- Do you have a tablet? If so, what kind?
- Would you say you are an early or late adopter of new technologies technology?
Next, describe how you use your technology by answering the following questions: How do you use your devices to carry out the activities listed below? Over the time you have used these devices, has the way you do the following activities changed?
- Finding and getting information for work or school
- Shopping for clothing or household items
- Managing your bills and banking
- Getting answers to random queries that come up in everyday life
- Getting news
- Watching television
- Listening to the radio
- Contacting and communicating with friends and family
- Diffusion of Innovation Theory – 200 Words
According to Rogers (1963), diffusion is “the process in which an innovation is communicated through certain channels over time among the members of a social system.” Discuss the role of social media in the application of this theory today. What are the characteristics of the various groups of innovation adopters? Give examples of how digital marketers can target each of these groups of innovation adopters.
Required Book Reading:
- Grant, A. E., & Meadows, J. H. (Eds.). (2018). Communication technology update and fundamentals (16th ed.). Routledge.
- Chapter 1: The Communication Technology Ecosystem
- Chapter 2: A History of Communication Technology
- Chapter 3: Understanding Communication Technologies
- Chapter 4: The Structure of the Communication Industries
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