With marketers increasingly adopting more and more refined market segmentation schemes – fueled by the Internet and other customization
With marketers increasingly adopting more and more refined market segmentation schemes – fueled by the Internet and other customization
MODULE 3 DISCUSSION – MARKETING DEBATE: IS MASS MARKETING DEAD?
With marketers increasingly adopting more and more refined market segmentation schemes – fueled by the Internet and other customization efforts – some claim mass marketing is dead. Others counter there will always be room for large brands to employ marketing programs to target the mass market.
Take a position: Mass marketing is dead versus mass marketing is still a viable way to build a profitable brand.
REPLY: REPLY TO RUBEN, DEE, AND MARY POST
Requirements: NA | .doc file
Masters Marketing
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