What impact does social media have on public relations practices, particularly crisis communications and reputation management?

What impact does social media have on public relations practices, particularly crisis communications and reputation management?

Module 2: Discussion Forum

Crisis communications relies on the art of audience analysis. This week read the case study about Domino’s Pizza’s crisis communication strategiesLinks to an external site..

Choose one of these discussion questions and answer it fully, referring back to the Domino’s case study.

Discussion Questions:

  1. What impact does social media have on public relations practices, particularly crisis communications and reputation management? How significant is it for organizations today to monitor content on social media sites, including hashtags and other signs of internal and external dialogue?
  2. How should crisis communications preparedness plans address the proliferation of social media outlets?
  3. From the perspective of crisis communicators concerned with social media, what else could Domino’s have done or said to prove with action that its key messages are sincere? What other messages could Domino’s have delivered?
  4. What other types of traditional media and social media could Domino’s have used to reach its stakeholders?
  5. What other challenges do you think PR practitioners, marketers, or corporate communicators could have in telling the truth in the digital age?
  6. How important is the speed of response rate in a digital world, particularly when an organization is facing a crisis?
  7. Are there any other conclusions that you can draw from this incident?

Respond:

Your initial posting should be 250-500 words and must be submitted by Thursday, midnight (MT), of this week. By Sunday at midnight (MT), respond to two or more of your classmates’ initial posts in one of the following ways:

  • Build on something interesting or provocative that your classmate wrote.
  • Explain why and how you see things differently.
  • Ask a probing or clarifying question.
  • Share your understanding of your classmate’s posting in your words.
  • Offer and support an opinion with peer-reviewed sources or industry best-practices.
  • Expand on your classmate’s posting by providing constructive feedback.

Keep in mind that you’re expected to engage critically and not editorially (this is important to remember when we’re discussing “hot” or controversial topics). Work to demonstrate your understanding of the material from this module and, where necessary, include your sources, formatted and cited in accordance with APA style, according to the CSU Global Writing CenterLinks to an external site.. 

Answer preview for the paper on ‘What impact does social media have on public relations practices, particularly crisis communications and reputation management?’

social media have on public relations practices

APA 344 words

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