What are the potential advantages and disadvantages of using Chat GPT technology in marketing and public relations?
What are the potential advantages and disadvantages of using Chat GPT technology in marketing and public relations?
Reading: Lecture 1 & Text Chapters 2, 10, & 16 (pages 258-261 only) — (52 pages)
1.THE RISE OF ARTIFICIAL INTELLIGENCE IN MARKETING AND PUBLIC RELATIONS – 250 WORDS
The world has been rocked by the arrival of smart tools like Chat GPT and Bard. These emerging artificial intelligence tools harness the power of search optimization with more sophisticated judgment. They have the ability to create written communication, plans, code, travel plans, and more
What are the potential advantages and disadvantages of using Chat GPT technology in marketing and public relations?
How might these tools impact communication in a positive way by saving time or generating ideas, for example? How might these tools impact communication in a negative way, by introducing errors or bias for example?
Provide three examples each of both the pros and cons, explaining the potential implications of using Chat GPT in communication strategies. Be sure to cite your research for ALL your examples.
Book
Handbook of Strategic Public Relations and Integrated Marketing Communications, 2nd Edition
By: Caywood, Clarke
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Masters Communications
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