The goal of this assignment is to prepare an integrated communication campaign plan
The goal of this assignment is to prepare an integrated communication campaign plan
The goal of this assignment is to prepare an integrated communication campaign plan. You will use the ideas and best practices that you learned throughout the semester to develop your campaign plan.
I have attached print advertising, creative brief and marketing plan that is already done, as well as textbook. add about 8-10 pages of content to what I already have and format it well. As long as you fullfil all the criteria.
Your final campaign project will include the following components:
- Title Page
- Table of Contents
- Executive Summary
- Vision and Mission
- Marketing Plan
- Creative Brief
- Print Advertising Copies
- Public Relations Strategies
- Newspaper Advertising Plan and Rationale
- Magazine Advertising Plan and Rationale
- Radio Advertising Plan and Rationale
- Television Advertising Plan and Rationale
- Out-of-Home and Transit Advertising Plan and Rationale
- Direct Marketing Plan and Rationale
- Sales Promotion Plan and Rationale
- Internet Marketing and Social Media Plan and Rationale
- Campaign Budget and Rationale
Requirements: 8-10 pages | .doc file
Subject: Communications
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