Read the Buick At A Cross Roads case study in your course pack
Read the Buick At A Cross Roads case study in your course pack
Read the Buick At A Cross Roads case study in your course pack. Follow the example we did in class, and create a brand pyramid. Craft a brand architecture, not the required fields. Finally, write both a long-form and short-form positioning statement. I have provided a worksheet to use.
Only use the information in the case.
Subject: Masters Marketing
hi here are the class 3 lecture ppt – attached
EXPLORE
Additional information, links or resources are added here for you to explore the themes of the class further. These are optional, but I suggest you browse them and book mark them for future reference.
- If you didn’t watch it last week, watch: Simon Sinek Ted Talk “Start with Why” https://youtu.be/u4ZoJKF_VuA
- For an example of how the original Apple brand pyramid was done, here’s a video by the ad agency that did it: https://youtu.be/S99yP2m-3N8
- Here’s a great resource from Hubspot.com with some pre-formatted short-form positioning statements.
10 Positioning Statement Templates – HubSpot.docx - Finally to give you an example of a branding deck where many of these elements come together, here’s one for Totsy.com
Totsy_Brand.pdf
hi the example we did in class-is the class 3 file ppt
Read the Buick At A Cross Roads case study
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