Read Case 2 (p.67) (attached pdf), the Adidas cancels ‘shackle’ shoes after outcry, and the Puma’s intercultural gaffe articles

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Assignment Details: Read Case 2 (p.67) (attached pdf), the Adidas cancels ‘shackle’ shoes after outcry, and the Puma’s intercultural gaffe articles. Prepare a 3-slide presentation (3-5 minutes),
https://gestion-des-risques-interculturels.com/risques/puma-s-intercultural-gaffe/
https://edition.cnn.com/2012/06/18/us/adidas-shackle-shoes/index.html

Slide 1: compare these three cases and identify their similarities and differences

Slide 2: explain why these projected products offended people from various backgrounds

slide 3: include suggestions for these companies as how to avoid such cultural insensitivities in the future

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