Macy’s should also reconsider the marketing strategy for each target market for its products
Macy’s should also reconsider the marketing strategy for each target market for its products
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Topic is how should Macy should fight amazon:
https://www.cnbc.com/2021/11/13/macys-ceo-department-store-veteran-fights-the-amazon-future-.html JY-yes
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Macy’s should also reconsider the marketing strategy for each target market for its products. Example: gen Z and millennial will aim for more meaningful purchase while boomers might have little issue with expensive items. Tailoring the marketing strategy offline and online accurately will help increase the efficiency of resources.
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