Identify the primary and secondary messages on behalf of your client/company directed to these audiences and stakeholders
Identify the primary and secondary messages on behalf of your client/company directed to these audiences and stakeholders
Reading: Lecture & Chapters 7, 8, & 50 (37 pages)
Campaign Plan Part 2: you will assemble the elements specific to your previously chosen client/company in assignment 1, which will guide your decisions in creating the eventual tactics for your Communication Plan.
The paper must address the following objectives:
- Referring to the goals and objectives from assignment 1, describe your primary (most important) audience or stakeholder, and then any secondary audience(s) or stakeholder(s).Be as specific about their characteristics and definition as possible.
- Identify the primary and secondary messages on behalf of your client/company directed to these audiences and stakeholders.
- Identify the primary and secondary channels upon which you will deliver the key messages on behalf of your client/company to your identified audiences and stakeholders.
- Provide justification for your choices. Base these choices on your research, NOT your personal opinion.
- Demonstrate your research with attribution to your sources. These can be contained within the document or at the end of the document.
- Use correct English grammar, punctuation and spelling
- Do not include extra paragraphs or content in excess of what is required to complete your assignment’s communication objective. Do not waste your reader’s time. Strive for quality, not quantity.
- BookHandbook of Strategic Public Relations and Integrated Marketing Communications, 2nd Edition
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Requirements: 4 pages
hello please look at the teacher’s comment from previous assignment #1 and make sure to address them in this assignment. as far as the business location, you can put Beverly Hills.
Teacher Comments:
You have a lot to work with and room for expanding specific details. For example, I don’t know where this business is located, or the type of neighborhood. You describe the target audience as “rich people” – when we get to assignment #2 you will get the opportunity to describe them in more detail. Are these people “rich” because they are skilled professionals, or are they Real Housewives? What are their motivations for wanting their nails to look their best? Fashion? Professional appearance?
Also, sales will of course be the business goals you’re working on. You need to be specific, such as “20% increase in new business in the next six months.” These are the keys to a successful plan and the highest possible grade. Include as many specific details as you can in every assignment.
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