Conduct a value chain analysis for King, elaborating all the relevant activities. How does each activity contribute to value creation
Conduct a value chain analysis for King, elaborating all the relevant activities. How does each activity contribute to value creation
In the second submission, you will submit the rest of the case analysis with the feedback incorporated from the WE assessment on effective writing. Use the rubric to understand expectations of writing well.
King Digital Entertainment (Individual written submission, 6-7 pages (recommended); double spacing 12 pt)
You are expected to review all Exhibits and use the data wherever relevant in your written analysis.
As you analyze and write part 2 portion of the case, please be mindful of the following :
1. The analysis should be your original work, referring to case artefacts and information only, except if asked otherwise in the guidelines below. Using AI tools to complete analysis is not acceptable, just as is not referring to completed work available on the internet.
2. You are expected to incorporate the comments given to you in part-1 regarding clear writing and supporting claims, organization and mechanics in leading your point to conclusion. Pay attention to grammar, punctuation, and appropriate paragraph use. Proof-read your own work for clarity.
- Conduct a value chain analysis for King, elaborating all the relevant activities. How does each activity contribute to value creation for the customer and/or cost reduction for the firm. Are there any differences in how King conducts its operations in comparison to its major competitors. If any, indicate so. Next, discuss King’s competences in game development. What role did the organizational structure and culture play in the game development process?
- What would you describe the company’s business level strategy as. Why?(Note that you must address scope and basis for competitive advantage)
- Assess the synergies in the acquisition proposition by Activision. What type of acquisition is this? What are the possible cons – what was the basis of CEO Zachoni’s doubts?Should the company agree with the proposal?
- Refer to material outside of the case here>>Look up what happened to/where is King today. Was the outcome a good one – how would you evaluate the outcome (and justify) as i) an investor in King and ii) as a Wall Street analyst. How is your analysis different in the shoes of an investor vs. an analyst.
References must be added, as relevant (APA format)
Requirements: 6 pages
Accounting
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