Choose ONE of the supplemental reading chapter topics and describe a public relations or marketing campaign
Choose ONE of the supplemental reading chapter topics and describe a public relations or marketing campaign
Reading: Lecture 3 & Chapters 42 & 48 (34 pages)
1.ANALYSIS OF A PR/MARKETING CAMPAIGN- 200 WORDS
Read ONE of the following supplemental reading chapter topics in the textbook: Chapters 31, 34, 35, 36, or 38. Choose ONE of the supplemental reading chapter topics and describe a public relations or marketing campaign in the specific field (auto industry, healthcare, nonprofit, etc.) and assess whether it succeeded or failed. Explain the reasons for your assessment based on sources or factual references.
2.ANALYZING A COMMUNICATION PLAN- 200 WORDS
Discuss the organization or company you chose for your final project (see attached assignments). What is the objective of the campaign, who is the target audience, and what is the final goal for the campaign?
3. Reply to two students – 75 words each
Book
Handbook of Strategic Public Relations and Integrated Marketing Communications, 2nd Edition
By: Caywood, Clarke
Log in:
Email: noasalvagiou@gmail.com
Password: Moon#2023
Requirements: 2 pages
lecture:
https://docs.google.com/presentation/d/1uvu8D18eG6ted9VZf-FdM-_oEa1JPA9B/edit#slide=id.p1
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