Anti-smoking advertising campaigns targeting youth: case studies from USA and Canada
Anti-smoking advertising campaigns targeting youth: case studies from USA and Canada
Can you answer the following questions based on the two articles? Each answer is about 100 words.
Anti-smoking advertising campaigns targeting youth: case studies from USA and Canada
Question
1.Why do you think the researchers wanted to frame this paper through a “cost effectiveness” lens, as opposed to simply looking at which campaigns led to the most success at smoking cessation?
2.How might researchers today conduct a similar test, given that the commercials of the late 80’s and 90’s that were studied in this paper are now a bit of an anachronism? How might a smoking cessation campaign work on social media?
U.S. Copyright Law (title 17 of U.S. code) governs the reproduction and redistribution of copyrighted material.
1. In the study, the author cited that other scholars critized case study becuase it lacks generalizations. But the author claimed that a case study allows generalizations as that result of findings using multiple cases can lead to some form of replication. What do you think of the generalization of a case study?
2. Do you think it is necessary to collect various sources in a case study? Why?
3. As noted in the study, most sources used in a case study are subjective materials such as interview, participation observation. Do you think they may interfere with the reliability of a case study? How much do you think they are helpful?
Requirements: 500
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