You will describe and create elements for the first and most important element of your campaign, the client’s website
You will describe and create elements for the first and most important element of your campaign, the client’s website
Reading: Text Chapters 13 & 17
Research Assignment – 2-3 pages
You will describe and create elements for the first and most important element of your campaign, the client’s website. In doing so, you will feature prominently in the content your key messages, created in a way to specifically attract and communicate directly to your target audience. You must justify your choices based on your assignment #1.
While creating the website, consider how it will work and interact with the rest of the communication tactics you named in assignment #1 (social media, marketing, earned media).
Your assignment must address the following objectives:
- Describe your website design plan. Provide two design examples at minimum: your home page, and at least one significant content page (About Us, Products, FAQs, Our Services, etc.).
- Identify the primary and secondary audiences for your website and describe why your chosen design and messaging choices will be successful communicating to your audience.
- Identify the additional communication channels you will use to deliver the key messages on behalf of your client/company to your identified audiences and stakeholders.
- Provide justification for your choices. Base these choices on your research, NOT your personal opinion.
- Demonstrate your research with attribution to your sources. These can be contained within the document or at the end of the document.
Requirements: 2-3 pages
Communications
Book:
NEW RULES OF MARKETING+PR, 5th Edition
By: Scott
https://learning.oreilly.com/library/view/the-new-rules/9781119070481/
Email: rvewnesiky@gmail.com
Password: Sky123456
please check the teacher comments in assignment #1.
Per the teacher we have to create a website. you can use this email:
Blue#2023
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