Week 5 – Discussion Forum 1
| International Marketing [WLOs: 1, 3] [CLOs: 2, 3, 4] [NACE 1, 2, 3, 4, 5, 6, 7, 8] |
TranscriptDownload Transcript Prior to beginning work on this discussion forum, read and review Chapters 14, 15, 16, and 17 from the required textbook. Answer the scenario questions below. As the Team Leader managing the export strategy for your product or service, research your selected foreign region and share a brief synopsis of your research with the following highlights. Note that this research may be applicable to your final paper: What are the unique characteristics of the four P’s in your selected foreign target market?Does your target market have niche markets inside of the target market that will provide additional marketing opportunities?Share examples of marketing of a similar product or service in your selected foreign market and describe the four P’s.Find and share an example of a marketing error in your foreign market and describe how you will ensure your team does not face similar challenges.Find and share an example of a global or international marketing campaign that utilizes corporate social responsibility (CSR) to promote the global image of the global firm. Your initial response should be a minimum of 300 words. Graduate school students learn to assess the perspectives of several scholars. Please review Entering the ConversationLinks to an external site. or Graduate WritingLinks to an external site.for support on your discussion forum. Support your response with at least one scholarly or credible resource in addition to the text. |
Week 5 – Discussion Forum 2
| International Hiring and Compensation Process [WLO: 2] [CLO: 3] [NACE 1, 2, 3, 4, 6, 7, 8] |
TranscriptDownload Transcript Prior to beginning work on this discussion forum, read Chapters 14, 15, 16, and 17 of the required textbook. The hiring proposal should address the following scenario: Your multinational company (MNC) is opening a new operations service hub in Shanghai and you are on the international HR Team putting together the hiring process for both transition team assignments and those that will be permanent positions in China. Initially, there will be 10 transition team and 10 local assignments. The Division Head for Asia Pacific has asked you to use a “Geocentric Approach” in preparing your hiring process. Research and share insights that address the following questions for your team: What are some of the pros and cons of hiring host-country nationals (HCNs), third-country nationals (TCNs), or parent-country nationals (PCNs)?Describe two strategies that would minimize expatriate failure.Research and share data about current compensation systems in China (Shanghai specifically) and how compensation will impact the hiring process.Research the practices of layoffs versus across-the-board pay cuts in China and share your findings. Your initial post should be 300 to 400 words. You should use at least two credible and recent sources in addition to the course textbook. Your post must be organized using APA style headings as outlined in the APA Style ElementsLinks to an external site.. |
Answer preview for the paper on ‘research your selected foreign region and share a brief synopsis of your research with the following highlights’
APA 460 words