propose the specific implementation of your communication plan, including assignments, budget, and timeline for all of the recommended tactics
propose the specific implementation of your communication plan, including assignments, budget, and timeline for all of the recommended tactics
Reading: Lecture 3 & Chapters 42 & 48 (34 pages)
Campaign Plan Part 3: you will propose the specific implementation of your communication plan, including assignments, budget, and timeline for all of the recommended tactics specific to your chosen client/company.
The paper must address the following objectives:
- Referring to the goals and objectives from assignment #1, plus the specific descriptions of your audience/stakeholders, messages and channels from assignment #2, describe your execution for your plan with specific descriptions of all proposed tactics.
- Identify the personnel assignments and responsibilities, including any required outsourcing.
- Outline the budget estimate.
- Provide your specific plan execution timeline. You may use any format, but be sure it is common enough for anyone to read and follow. Suggestions: Excel spreadsheet, Google Calendar document, or Word/PDF document with a chart/table.
- Provide justification for your recommendations. Base these choices on your research, NOT your personal opinion.
- Demonstrate your research with attribution to your sources. These can be contained within the document or at the end of the document.
Requirements: 4 pages
Book
Handbook of Strategic Public Relations and Integrated Marketing Communications, 2nd Edition
By: Caywood, Clarke
Log in:
Email: noasalvagiou@gmail.com
Password: Moon#2023
please read the teacher comments and recomendations in assignment #2
lecture:
https://docs.google.com/presentation/d/1uvu8D18eG6ted9VZf-FdM-_oEa1JPA9B/edit#slide=id.p1
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