Find an actual company that used market research and then summarize their process, key decisions, and analysis on effectiveness
Find an actual company that used market research and then summarize their process, key decisions, and analysis on effectiveness.
Find this information through a Google search or through interviewing a marketing professional or business executive/owner who used marketing research to solve a problem at their firm.
*Make sure to cite source(s): Minimum of 3 sources; APA format
Double Spaced, 4 pages (not including title page and sources).
Use CH. 3 in a textbook to help guide you on what to research and what to look for.
The most important pieces are:
1) What was/is the problem?
2) What are/were the objectives?
3) What type of research design was built?
4) What data was gathered?
5) What was, or should be, the solution to this problem?
Requirements: 4 pages
Marketing
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