Compare and contrast what quantitative and qualitative methods should the Research Methods Section of your research study include?
Compare and contrast what quantitative and qualitative methods should the Research Methods Section of your research study include?
Reading: Chapters 1, 2, 3, 13, & 18
- Research Paradigms – 200 words
Consider your readings of course text and address the following: Pick your favorite of the 4 research paradigms and briefly describe its underlying assumptions.
- Impacts of Research Paradigm – 200 words
Be sure to use the most applicable and significant terms and concepts from the text reading: Explain what you think are some of the ways in which this research paradigm might enhance or detract from a research project that determines the market for your company’s product or services. If you have never been employed by a company that produces a product(s) or service(s), pick an existing company that does and use it to answer the question.
Reading: Chapters 4, 5, 6, 7, and 8
- Apply Research Study in Your Workplace! – 200 words
Identify and describe a problem or need in your workplace for which a research study might provide useful information. If you are not currently employed or prefer not to discuss your current place of employment (remember, no names are necessary), you can select a hypothetical situation or identify an organizational, employee, or communication issue at a business where you were previously employed.
In your post, discuss the following questions:
- How might the results be used to improve the situation?
- How might you structure your research design: surveys, focus groups, with whom, how many participants, over how long, etc.?
Strive to use course terms and concepts from the text as much as possible in your answer. Don’t forget to cite and incorporate at least one credible, academic source in each post.
- Quantitative Research Methods – 200 words
Based on your understanding of quantitative research methods, answer the following questions:
- What are the 5 steps in the Conceptual Model for Quantitative Research?
- Why is each step in the model important?
Strive to use course terms and concepts from the text as much as possible in your answer. Don’t forget to cite and incorporate at least one credible, academic source in each post.
Reading: Chapters 9, 10, and 11
- Limitations of Quantitative Analysis – 200 words
Please discuss in an academic paragraph and strive to use course terms and concepts from the text as much as possible in your answer.
- Excluding the limits of sample size imposed by a survey, what kinds of important information would quantitative analysis fail to address?
- Why is knowing this important?
- Making the Right Choice! – 200 words
Consider your readings and based on your own experience answer the following question:
- Compare and contrast what quantitative and qualitative methods should the Research Methods Section of your research study include?
Reading: Chapters 14, 15, 16, and 17
- Qualitative Research Study – 200 words
Your company has marketed its products through local television stations for over two decades. In the past, relying on the Nielsen ratings quantitative statistical data has returned strong sales. However, for the past two years now, in spite of increasing the buy of airtime, company sales have continued a relentless downward slide.
Address the following in your post:
- How and why a qualitative research study might be able to return the company to profitability?
- What might your company’s qualitative study look like?
Include important terms about the population, demographics, and qualitative methods of choice. Strive to use course terms and concepts from the text as much as possible in your answer.
- Quantitative Research Study – 200 words
Consider the following question:
Discuss the 2 key roles of the researcher in Participant Observation research studies. How can each of them contribute to the success or failure of the study?
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