Write a short paper about a marketing campaign for a digital content product. It can be about a film, TV show or special
Write a short paper about a marketing campaign for a digital content product. It can be about a film, TV show or special
Marketing Campaign: Write a short paper about a marketing campaign for a digital content product. It can be about a film, TV show or special, music album, performance, exhibition, or other content product.
You will need to find at least four newspaper, magazine, business publication, or journal that specifically discusses this marketing campaign. I Understand this may limit your choice of campaigns. If you want to write about something else that is less known, expect to cite at least two telephone or email interviews with people involved directly in the campaign.
You might discuss:
- Which consumer segment(s) is the campaign target?
- What platforms did the marketers use? (TV, radio, print, Internet, games, social media)
- What was their message? (Why should anyone watch/buy/listen to/attend) this digital content?
- Try to find information about how successful the campaign was.
4 pages long. Formatted in APA style. You will need at least four citations — in addition to your text, should you cite it.
Requirements: 4 PAGES
Communications
Course Textbook:
Reading: Chapters 3, 4, 5, & 14
Managing Electronic Media : Making, Marketing, and Moving Digital Content, 01th Edition
By: Van Tassel, Joan
https://drive.google.com/file/d/17q-xDTTmWOqT-u_nNfXg77y1bMzs1BHr/view
Course Textbook:
Chapters 7, 8, 9, & 10
Managing Electronic Media : Making, Marketing, and Moving Digital Content, 01th Edition
By: Van Tassel, Joan
https://drive.google.com/file/d/17q-xDTTmWOqT-u_nNfXg77y1bMzs1BHr/view?usp=share_link
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