Explain how this company is making the transition to the digital environment for content creation, marketing, and distribution?
Explain how this company is making the transition to the digital environment for content creation, marketing, and distribution?
Provide citations in APA, 6th Edition style for all information cited. Be sure to put direct quotations in quote marks and cite these quotations, both in the paper and in the reference list, per APA style. The majority, if not all, of the citations will be from newspaper and magazine articles, as well as from Internet web sites.
Analyze any one of the media companies on the list below. The aspects you should cover are:
1. Explain how this company is making the transition to the digital environment for content creation, marketing, and distribution?
2. Describe the extent to which this company has established a global footprint. Include the company’s efforts to expand into emerging markets in Asia, Latin America, the Middle East and Africa?
3. Provide information about how companies are making money from entertainment and media, especially looking at new businesses and new business models.
4. Acquiring and retaining talented individuals to work for or work with the company.
Attached you will find a word doc that will explain what these challenges to entertainment and media companies involve. Then go to the Internet and look for information in the last three that shines light on how companies are responding to these challenges.
List of entertainment and media companies you can choose from for your case study:
Bertelsmann (Germany)
General Electric (US)
The Walt Disney Co. (US)
News Corp. (Worldwide)
Time Warner (US)
Sony (Japan)
Viacom (US)
Vivendi (France)
Google (US) Facebook (US)
CNN
Requirements: 4 pages
Communications
Answer preview for the paper on ‘Explain how this company is making the transition to the digital environment for content creation, marketing and distribution?’
APA 1516 words
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